Creative Homework/Short Project. Assume that you are the director of marketing for the company that has developed
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Creative Homework/Short Project. Assume that you are the director of marketing for the company that has developed a smartphone to outdo the iPhone. How would you go about convincing the late majority to go ahead and adopt it—especially because they still haven’t quite caught onto the iPhone yet?
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Hassan Ali
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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