Creative Homework/Short Project Select a multinational company that sells products to consumers. a. Identify a particular product

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Creative Homework/Short Project Select a multinational company that sells products to consumers.

a. Identify a particular product and a research question related to that product that is most appropriately studied using a cross-sectional design. Justify your reasoning for selecting this design.

b. Identify a particular product and research question related to that product that is most appropriately studied using a longitudinal design. Justify your reasoning for selecting this design.

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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