Creative Homework/Short Project With several members of your class, assume you are in the marketing department for
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Creative Homework/Short Project With several members of your class, assume you are in the marketing department for a low end retail store chain; you might think of a chain similar to dollar General. Your firm has decided to begin an expansion into the global market. Currently you are considering building stores in France, Ecuador, Brazil and Australia.
Gather information about these countries using the CIA Factbook available online and other sources.
Using the data you have about each country, develop ideas on the pros and cons of entering each country.
Which country do you feel is best? Present your findings to your class.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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