Creative Homework/Short Project You just started working for a firm that makes and sells baseball caps. Currently,

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Creative Homework/Short Project You just started working for a firm that makes and sells baseball caps.

Currently, the firm sells its products only in specialty stores, like lids. You think you can improve sales by branching out to other types of retailers. Prepare a presentation that identifies the additional types of retailers your firm could sell to and what the advantages of selling to those types of retailers would be.

also, how would you change your retail strategy for these different retailers?

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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