Creative Homework/Short Project You just started working for a firm that sells baseball caps. Currently, the firm
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Creative Homework/Short Project You just started working for a firm that sells baseball caps. Currently, the firm sells its products only in specialty stores, like Lids. You think you can improve sales by branching out to other types of retailers. Prepare a presentation that identifies the additional types of retailers your firm could sell to and what the advantages of selling to those types of retailers would be. Include at least two examples (preferably examples not used in this chapter)
of each type of retailer.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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