Critical Thinking Companies sometimes teach consumers a bad lesson with the overuse of sales promotions. as a

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Critical Thinking Companies sometimes teach consumers a “bad lesson” with the overuse of sales promotions.

as a result, consumers expect the product always to be

“on deal” or have a rebate available. What are some examples of products for which this has occurred? how do you think companies can prevent this?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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