Critical Thinking Consumer-generated commercials seem to be part of a broader trend toward consumer-generated content of all

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Critical Thinking Consumer-generated commercials seem to be part of a broader trend toward consumer-generated content of all sorts. examples include MySpace, Flickr

(where users post photos and comment on others’ pictures), blogging, and video-sharing sites like YouTube. do you think this is a passing fad or an important trend? how

(if at all) should marketers be dealing with these activities?

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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