Critical Thinking User-generated commercials seem to be part of a broader trend toward user-generated content of all

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Critical Thinking User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts. Examples include MySpace, Flickr

(where users post photos and comment on others’

pictures), blogging, and video-sharing sites like You-

Tube. Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:08 AM

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Critical Thinking User-generated commercials seem to be part of a broader trend toward user-generated content of all

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Marketing Real People Real Choices

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