Critical Thinking Ideally, each member of a value chain adds value to a product before someone buys
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Critical Thinking Ideally, each member of a value chain adds value to a product before someone buys it. Thinking about electronics such as a flat-screen TV, a tablet computer, or a smart phone, what kind of value does the producer add? What about the marketing activities? The bricks-and-mortar retailer? The online retailer?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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