Critical Thinking Marketers commonly ask celebrities to endorse products, but tying a brand to a celebrity can

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Critical Thinking Marketers commonly ask celebrities to endorse products, but tying a brand to a celebrity can come with risks if that celebrity falls out of favor with the public as the result of a something they do or say that is perceived negatively. how would you determine if the signing of a celebrity to an endorsement deal is worth the risk? What would you want to know to make that determination and reduce the risk potential?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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