Critical Thinking M-commerce allows marketers to engage in location commerce when they can identify where consumers are

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Critical Thinking M-commerce allows marketers to engage in location commerce when they can identify where consumers are and send them messages about a close-by retailer. Do you think consumers will respond positively to this? What do you think are the benefits for consumers of location commerce? Do you see any drawbacks (such as invasion of privacy)?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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