Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations
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Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed;
that is, are there instances in which transactional selling is still appropriate? If so, when?
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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