Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations

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Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations still use the hard-sell style? If so, provide examples and explain. What do you think the future holds for these organizations? Are there examples of businesses where the hard sell will continue to be successful? If so, what kind of businesses?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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