Critical Thinking Do you think the brands that have a strong brand community are at long-term risk?

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Critical Thinking Do you think the brands that have a strong brand community are at long-term risk? In particular, do you think they tend to become more focused on meeting the needs of existing customers rather than considering new and potential customers? Can a brand with a strong supportive community modify and develop their brand or are they “held captive” by the views and desires of their most vocal and loyal customers?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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