Critical Thinking Recently, Snapchat has joined other social media sites by introducing shoppable videos. Do you feel

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Critical Thinking Recently, Snapchat has joined other social media sites by introducing shoppable videos. Do you feel that such revenue-generating activities make these sites less attractive to users? If you know brands are placing videos on a site in order for you to buy directly from the video, are you likely to change your behavior in clicking or using the site? Are there other ways that these websites can generate revenue?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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