Ethics Many salespeople earn a commission on what they sell, often meaning that the more the customer

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Ethics Many salespeople earn a commission on what they sell, often meaning that the more the customer buys, the more the salesperson makes. Does this pose any ethical issues for the salesperson? How should a salesperson conduct themselves in this situation?

What responsibility does the buyer have in such situations?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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