Ethics Many salespeople earn a commission on what they sell, often meaning that the more the customer

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Ethics Many salespeople earn a commission on what they sell, often meaning that the more the customer buys, the more the salesperson makes. Does this pos any ethical issues for the salesperson? How should a salesperson conduct themselves in this

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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