Critical Thinking spending on digital marketing has trended upward in recent years, and with so many individuals

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Critical Thinking spending on digital marketing has trended upward in recent years, and with so many individuals using the internet for extended periods of time, it is easy to understand why. in some cases, some organizations spend more than half of their budget on digital marketing. how do you think they justify committing more than half of their marketing budget to digital efforts? Do you believe that more companies should invest primarily in digital marketing? What groups or factors would indicate to you that digital marketing does not make sense as an investment?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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