Critical Thinking are there any potential challenges that could arise related to the use of customer lifetime
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Critical Thinking are there any potential challenges that could arise related to the use of customer lifetime value (ClV) as a means of determining the allocation of resources to current or potential customer groups? if so, what might these challenges be?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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