how would data be collected for each element, and how might management at J.C. Penney use that
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how would data be collected for each element, and how might management at J.C. Penney use that data to provide loyal customers with a very strong relationship with the firm? Appendix
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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