in what ways could J.C. Penney expect to measure the four elements of Crm within the context

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in what ways could J.C. Penney expect to measure the four elements of Crm within the context of a reward program such as this?     Appendix

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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