In what ways could JCPenney expect to measure the four elements of CRM above within the context

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In what ways could JCPenney expect to measure the four elements of CRM above within the context of a reward program such as this?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 23, 2018 06:16 AM

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In what ways could JCPenney expect to measure the four elements of CRM above within the context

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Marketing Real People, Real Choices

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