Describe the basic concept and scope of cluster analysis and its importance in marketing research.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 28, 2024 02:02 AM

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1.1 describe the basic concept and scope of cluster analysis and its importance in marketing research;
1 describe the basic concept and scope of cluster analysis and its importance in marketing research;
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Describe the basic concept and scope of cluster analysis and its importance in marketing research.
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Describe the basic concept and scope of cluster analysis and its importance in marketing research.

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Marketing Research : An Applied Orientation

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