describe the four globalization strategies representing different levels of involvement for a firm: exporting, contractual agreements, strategic

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describe the four globalization strategies representing different levels of involvement for a firm: exporting, contractual agreements, strategic alliances, and direct investment. LO-1

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 03, 2024 10:10 AM

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describe the four globalization strategies representing different levels of involvement for a firm: exporting, contractual agreements, strategic

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Marketing Real People Real Choices

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