How is a firms level of commitment related to its level of control in a foreign market?

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How is a firm’s level of commitment related to its level of control in a foreign market? Describe the four globalization strategies representing different levels of involvement for a firm: exporting, contractual agreements, strategic alliances, and direct investment.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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