Describe the procedure for conducting conjoint analysis, including formulating the problem, constructing the stimuli, deciding the form

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Describe the procedure for conducting conjoint analysis, including formulating the problem, constructing the stimuli, deciding the form of input data, selecting a conjoint analysis procedure, interpreting the results, and assessing reliability and validity.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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