Describe the steps involved in multidimensional scaling of perception data, including formulating the problem, obtaining input data,

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Describe the steps involved in multidimensional scaling of perception data, including formulating the problem, obtaining input data, selecting an MDS procedure, deciding on the number of dimensions, labeling the dimensions and interpreting the configuration, and assessing reliability and validity.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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