Design semantic differential scales to measure the perception of FedEx overnight delivery service and compare it to
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Design semantic differential scales to measure the perception of FedEx overnight delivery service and compare it to that offered by UPS. Relevant information may be obtained by visiting the Web sites of these two companies (www.fedex.com, www.ups.com).
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Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra
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