Design semantic differential scales to measure the perception of FedEx overnight delivery service and compare it to

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Design semantic differential scales to measure the perception of FedEx overnight delivery service and compare it to that offered by UPS. Relevant information may be obtained by visiting the Web sites of these two companies (www.fedex.com, www.ups.com).

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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