DNA travel gained popularity as people gained DNA test results from companies like 23andMe. People wanted to
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DNA travel gained popularity as people gained DNA test results from companies like 23andMe. People wanted to take adventures to explore their heritage and connect with distant relatives. In response to its popularity, Airbnb partnered with 23andMe to offer customized experiences and travel options related to the information provided in the DNA profiles. Is DNA travel a fad? What is its likely product life cycle? Respond in a way that reflects your understanding of fads. (AACSB: Written and Oral Communication; Reflective Thinking)
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