What factors should firms consider as they set the floor and the ceiling for prices? How do
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What factors should firms consider as they set the floor and the ceiling for prices? How do firms ultimately set prices between the floor and the ceiling? (AACSB:
Written and Oral Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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