Two different types of costs form the total cost in setting a product price in cost-based pricing.

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Two different types of costs form the total cost in setting a product price in cost-based pricing. Explain what these two costs are, and which one is the most important in determining price. (AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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