Two different types of costs form the total cost in setting a product price in cost-based pricing.
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Two different types of costs form the total cost in setting a product price in cost-based pricing. Explain what these two costs are, and which one is the most important in determining price. (AACSB: Written and Oral Communication)
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Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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