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Do a little research on its website and elsewhere to get a sense for the evidence about how it performs on the Score Card’s criteria for innovativeness.

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 08, 2024 02:00 AM

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2. Do a little research on its website and elsewhere to get a sense for the evidence about how it performs on the Score Cards criteria for innovativeness.
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Marketing Real People Real Choices

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