Summarize your findings; how does the firm score on the Innovation Score Card. Consider each item that
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Summarize your findings; how does the firm score on the Innovation Score Card. Consider each item that requires a rating (e.g., the
“Firm Strategy” section of the scorecard) on a scale of 1 to 5 where 5 is the highest or most favorable rating and 1 is the lowest or least favorable rating?
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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