Ethics Crowdsourcing has a lot of up sidefor the company initiating the crowdsourcing anyway. The company gets
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Ethics Crowdsourcing has a lot of up side—for the company initiating the crowdsourcing anyway. The company gets to generate buzz among its fans as well as generate new product ideas and inventive advertising campaigns for little to no investment. Is there an up side to crowdsourcing for the customer, or are companies exploiting their users?
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Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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