Examine the integrated marketing mix of the Japanese clothing brand UNIQLO. What are their key marketing mix
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Examine the integrated marketing mix of the Japanese clothing brand UNIQLO. What are their key marketing mix ingredients? What about their brand, service, and IMC? (AASCB: Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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