Visit www.businessfinancing.co.uk/the-most-popularconsumer-

brand-in-every-country/ and choose one of the world maps showing the popularity of brands around the world. Identify the top five and the bottom five brands. Suggest a strategy for each of the brands using the product/market expansion grid shown in Figure 2.3. Support your suggestions. (AACSB: Written and Oral Communication; Reflective Thinking)