One criticism of the four Ps is that they take the sellers view of the market, not
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One criticism of the four Ps is that they take the seller’s view of the market, not the buyer’s view. Briefly describe the four As, which take the buyer’s view of the market.
(AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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