Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? (AACSB:
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Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? (AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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