Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary

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Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary data? What are possible benefits or drawbacks of using each of these data types? (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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