Is the Black Lives Matter movement a marketing issue? How are customers likely to react to companies

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Is the Black Lives Matter movement a marketing issue?

How are customers likely to react to companies that do or do not support the movement and back their commitments to diversity, equity, and inclusion with actions?

How can brands respond reactively and proactively to scrutiny of their efforts? (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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