Many brands supported the BLM movement in 2020 and 2021. Research the issue and discuss how brands
Question:
Many brands supported the BLM movement in 2020 and 2021. Research the issue and discuss how brands communicated their positions to customers. What online or social media platforms did they use? Are they still communicating the message clearly and effectively?
Are they backing their messaging with actions?
Give examples. (AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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