The metals and mining sector is responsible for about 25 percent of the reported greenhouse gas emissions by the world’s 12,000 largest companies. Top companies such as Codelco in Chile, Tata Steel in India, and BHP in Australia are in a race to produce lower-carbon products compared to their competitors. How would you recommend they publicize their changing approach to emissions to the wider public? (AACSB: Written and Oral Communication)

3 - 9 . Globally, there are over 1 billion vulnerable and disadvantaged children. 640 million have no shelter, 400 million have no drinking water, and 270 million have no access to health services. Present your ideas on how a brand could engage in cause-related marketing in a meaningful and effective way in this context.

(AACSB: Written and Oral Communication;

Reflective Thinking)