Explain the four key brand strategy options for a business. Provide an example of each. (AACSB: Written
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Explain the four key brand strategy options for a business.
Provide an example of each. (AACSB: Written and Oral Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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