Explain the four key brand strategy options for a business. Provide an example of each. (AACSB: Written

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Explain the four key brand strategy options for a business.

Provide an example of each. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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