Select a local retailer and describe its service profit chain. What would you improve, if anything? (AACSB:

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Select a local retailer and describe its service profit chain. What would you improve, if anything? (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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