Select a local retailer and describe its service profit chain. What would you improve, if anything? (AACSB:
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Select a local retailer and describe its service profit chain. What would you improve, if anything? (AACSB:
Written and Oral Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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