A vehicle hire company wants to introduce a service-profit chain process linking their profits with employee and
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A vehicle hire company wants to introduce a service-profit chain process linking their profits with employee and customer satisfaction. How would they go about doing this? What would you recommend to them? (AACSB:
Written and Oral Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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