Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a
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Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a beverage brand) and Gap (a clothing brand) both aspire to improve water efficiency, does it diminish or enhance the impact of each individual brand’s efforts to improve water efficiency? (AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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