Explain undifferentiated, differentiated, concentrated and customised marketing strategies. What is mass customisation?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:02 AM

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Explain undifferentiated, differentiated, concentrated and customised marketing strategies. What is mass customisation?

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Marketing Real People Real Decisions

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