List the criteria used for determining whether a segment may be a good candidate for targeting.

Question:

List the criteria used for determining whether a segment may be a good candidate for targeting.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

Question Posted: