Explain why it is imperative to measure the correct construct? What could go wrong if the correct

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Explain why it is imperative to measure the correct construct? What could go wrong if the correct constructs are not used in a research project?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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Explain why it is imperative to measure the correct construct? What could go wrong if the correct

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Measuring the correct construct is imperative in a research project because it ensures the accuracy validity and reliability of the findings The construct refers to the specific concept or phenomenon ...View the full answer

Marketing Research

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