Define a construct. What are some questions to ask that will help formulate constructs?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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Define a construct. What are some questions to ask that will help formulate constructs?

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Construct A construct refers to an abstract theoretical concept or variable that is intentionally created to represent a specific idea characteristic or phenomenon within a research study Constructs a...View the full answer

Marketing Research

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